If you’re not first…
We’ve all seen the Altec Lansing logo on something - whether it’s that speaker that your grandfather has or on the headphones a flight attendant hands out. To cut through the noise, it was important to reposition the brand back to its roots.
We set to embark on a brand redesign and campaign that highlighted the simple brand vision: reliability, dependability, and nostalgia. This is Altec Lansing | FIRST.
