Instagram allowed the world to dictate their way of designing through the lens of the user. It was now our turn to define our values and show up with a concise brand voice.

Bringing the voice back to the platform, we reintroduced the brand back to our internal teams. Reimagining and updating our internal guidelines, identity and messaging to better resonate with our target audience and reflect the current values.

To ensure a seamless and up-to-date user experience, we worked closely with product to reflect our values to our audience. We created “New!” updates on the platform to reflect the messaging strategy and tone of voice.

*Most work is under NDA