A taco emoji? It’s time.

We thought it was a valid question. Why did a pizza and a hamburger emoji exist, but not a taco emoji? Why were there four different types of mailboxes and 25 different types of clocks? It just didn’t make sense.So, we decided to do something about it. The petition, titled “The Taco Emoji Needs To Happen,” was born on Change.org asking the Unicode Consortium to release a taco emoji. It was a simple ask, but one we knew was important.

When we finally got the green light, we knew Taco Bell had to own it and we had to do something big. Countless hours with a small team set out to create an engine on Twitter’s platform. 1,900 emojis and countless responses to Tweet @TacoBell.